Disney buy Pixar
This week, Disney announced they were buying Pixar for $7.4 billion. This move will allow Disney and Pixar to produce a higher quantity of computer animated short and feature films, plus gives exclusive ownership to Disney of one of the most successful animation studios in the last ten years.
Ironically though, Steve Jobs, owner of Pixar and CEO of Apple Computer Inc. now becomes the largest shareholder in Disney. As Apple push ever further into supplying digital content, especially video, being the largest shareholder on the board of Disney is going to be very advantageous. Disney already have Miramax, Dimension Films and Buena Vista International in their portfolio of film studios, alongside ABC television and other television networks. Jobs’ new position on the Disney board will certainly raise a few eyebrows over in the Microsoft camp, who are also trying to become the dominant supplier of digital multimedia systems and content.
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